driving engagement through parent-child interactions, not screen time.

parent-child interactions, not screen time.

driving engagement through parent-child interactions, not screen time.

I spent 17 months leading product at an edtech startup helping parents build the foundational skills their children need to become strong readers.

As CPO, I managed a globally distributed team of engineers and designers, while collaborating closely with parents, kids, Harvard researchers, and novelists. We launched from MIT’s DeltaV accelerator and scaled to thousands of monthly active users within six months.


Our scrappy little team punched above its weight—earning a spot as a Webby Award finalist in 2022 alongside giants like Rosetta Stone and Masterclass.


2019-2020
www.aboundparenting.com

I spent 17 months leading product at an edtech startup helping parents build the foundational skills their children need to become strong readers.


As CPO, I managed engineers and designers, while collaborating closely with parents, kids, Harvard researchers, and novelists. Launched from MIT’s DeltaV accelerator and scaled to 1000s of MAUs within 6 mos.


Our scrappy little team earned a spot as a Webby Award finalist in 2022 alongside giants like Rosetta Stone and Masterclass.


2019-2020
www.aboundparenting.com

THE PROBLEM


THE PERSONAS

We identified three primary personas through immeserive qualitative research of students in need of contract, part-time, and short-term work.

WE MAPPED OUT THE IDEAL EXPERIENCE

The main point of innovation came about when we framed the ideal experience for each persona. Looking at the experience as a system, we were able to re-order key components of the experience to eliminate the need of applying for jobs (and for employers, the process of sorting through candidates).

VALUE FOR BOTH STUDENTS AND EMPLOYERS

Our new experience system allowed for real innovation for both students and employers. You can think of it as matching rather than searching/evaluating.

WIREFRAME SKETCHES

Next in the scope of the project was to translate this experience system into a looks-like prototype. Step 1, of course, was wireframing.

WIREFRAME ITERATIONS

We used Invision to protoytpe a number of screens, co-design on UX worfklows while testing with students and employers throughout. UI and visual design were out of scope for this project, but we did explore a few different design systems for branding's sake.

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