🧠 THE PROBLEM
🐼 THE PERSONAS
We identified three primary personas through immeserive qualitative research of students in need of contract, part-time, and short-term work.
👣 WE MAPPED OUT THE IDEAL EXPERIENCE
The main point of innovation came about when we framed the ideal experience for each persona. Looking at the experience as a system, we were able to re-order key components of the experience to eliminate the need of applying for jobs (and for employers, the process of sorting through candidates).
❤️ VALUE FOR BOTH STUDENTS AND EMPLOYERS
Our new experience system allowed for real innovation for both students and employers. You can think of it as matching rather than searching/evaluating.
✏️ WIREFRAME SKETCHES
Next in the scope of the project was to translate this experience system into a looks-like prototype. Step 1, of course, was wireframing.

📱 WIREFRAME ITERATIONS
We used Invision to protoytpe a number of screens, co-design on UX worfklows while testing with students and employers throughout. UI and visual design were out of scope for this project, but we did explore a few different design systems for branding's sake.
FULL VISUAL DESIGN WAS OUT OF SCOPE FOR THIS PROJECT, though visual themes were explored for branding purposes.















