Graphic Design
Illustration
Visual Design

Branding


Graphic Design, Illustration, Visual Design, and Branding

Graphic
Design

Illustration

Visual Design

Branding

Graphic design and illustration have been lifelong passions and an essential part of how I communicate ideas.

At Autodesk, we used to say that 90% of the world is a strip mall—designed without much thought or intention. I've always strived for the opposite: visual design that considers not just how something looks, but what it communicates, how it feels, and the character it gives the things around us.

madmen logos

from a show where the corporations are characters as much as the people are.

drawing inspriation from representation in the show, historical branding, and the character of the companies in the episodes.

just for fun. More of a study on 60s and 70s branding.

madmen logos

A personal study in mid-century branding, inspired by the fictional companies of Mad Men. Each identity draws on the typography, visual conventions, and advertising culture of the 1950s–1970s, with a little interpretation of the companies' personalities and roles in the show. Just for fun, and an excuse to spend far too much time looking at old logos.